A pillar of the community for over 150 years, MD SPCA upgraded its look and messaging to capture the breadth of its services and profound impact on the Baltimore community (and beyond). Special attention was given to improving the user experience for processes such as pet adoption, volunteer registration, and event sign-up. Integration with their existing Blackbaud setup allowed for donations to be made via the new site, and a filterable calendar allowed them to showcase their many community events. Foundry19 also teamed up with Gary Landsman to orchestrate a photoshoot of pets and people in Baltimore. The new site got rave reviews, including recognition on CSS Nectar.