The Woman and the Work
Helping Stephanie Rawlings-Blake Build a Brand
After years of public service, Stephanie Rawlings-Blake wanted to reinvent herself in the private sector. She asked Foundry19 to help establish her new brand. What we came up with didn’t just fit the bill – it dazzled.
In wide-ranging conversations, we listened to her story, her passions, and her goals for the future. We synthesized everything we’d learned to create her personal brand: “The Woman and the Work.”
With our wholly original idea, we captured both sides of her dynamic personality, as a public figure and now, as a private business. Our selection of colors and fonts reflected her trendsetting style; our crisp presentation conveyed her professionalism.